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Be part of the most connected real estate group

Make a difference. Be valued. Accelerate your success.

Join our dynamic community where we not only assist in recruitment but empower your growth journey with unparalleled strategies and exclusive access to our dedicated growth team.

Unleash the full potential of your real estate aspirations with LJ Hooker  – Where Growth is Not Just a Goal, It's Our Passion

Discover how we can help grow your business

Complete your contact details for a confidential chat with our experienced strategic growth specialists

Why LJ Hooker?

97 years. 390 businesses. 4,000 people. 1 iconic brand.

We empower people to achieve more than they ever imagined, taking them places they never thought possible.

Established in 1928, LJ Hooker has grown to become Australasia's most iconic real estate network*. 

Collectively, the LJ Hooker Group comprises one of the largest residential and commercial sales and property management networks, comprising 390 businesses and a team of 4,000 sales professionals, property managers, and support staff across the Tasman.

In 2024, LJ Hooker facilitated real estate transactions totaling more than NZD$22 billion, while managing one of the largest property portfolios in the region, overseeing approximately 100,000 properties valued at NZD$90 billion for investors.

Real Estate’s Most Asked Questions

At LJ Hooker, we believe “The Difference” is investing in your Growth. While talking to a lot of you, a few key questions keep coming up:

  • What makes franchising the fastest path to growth for real estate professionals?
  • How you can build a strong individual identity with the backing of an iconic brand.

I provide the answers to all these questions and more below.

Read more

How rebranding boosted LJ Hooker Southern Partners’ appeal

After more than two decades with the same brand, LJ Hooker Southern Partners franchise owner Darren Brady knew it was time for a change when he learned about LJ Hooker’s fresh direction. Leaving Harveys after 20 years was a bold decision, but one Darren hasn’t looked back on.

While rebranding always carries the risk of losing community recognition, the South Auckland team has only gone from strength to strength. In their first six months as LJ Hooker, Southern Partners have doubled their reach, increased online appraisal leads, and established themselves as an attraction brand for new recruits in the region.

Our Strategy

As LJ Hooker approaches its centenary in 2028, we’ve set our strategy for significant and sustainable growth.
 
This strategy is called LJH100, and our vision is to be New Zealand and Australia’s most profitable at-scale network to lead the industry into the next 100 years.
 
Being profitable means we can reinvest back into our people, innovation, growth, performance, training, events, and fun, to create our exciting future together.
 
At-scale means we can negotiate valuable enterprise agreements, create greater internal referral opportunities for our offices and their teams, and impact and influence industry decisions to take a true leadership position.
 
Underpinning this strategy are five core advantages we will deliver to our offices.

Acceler8 The Way You Work

A competitive marketing automation ecosystem build for all Property, Office and Agent Marketing . Acceler8 was developed in partnership with leading martech organisations such as Canva, Hubpsot and Google My Business. It simplifies marketing for real estate professionals, giving them more time to focus on listing, selling, and building long lasting client relationships.

It gives LJ hooker the “Always on” Brand presence and Brand consistency that makes us one of Australia most Iconic real estate Brand.

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Meet the Growth Team

Jarita Rayasam

Head of Growth, AU and NZ

All conversations with our team are confidential

  Email Jarita

Connect with Jarita on LinkedIn

Stephan Gervois

General Manager, Marketing

All conversations with our team are confidential

  Email Stephan

Connect with Stephan on LinkedIn

Alex Trovato

Growth Manager

All conversations with our team are confidential.

  Email Alex

Connect with Alex on LinkedIn

Ben Jacobs

Growth Manager

All conversations with our team are confidential.

  Email Ben

Connect with Ben on LinkedIn

Resources to Nurture Your Growth

From Agent to Entrepreneur: Who Is Coaching You Through the Journey?

In a three-part series Christine Mikhael, CEO of LJ Hooker Group, shares firsthand experience for agents and independents to navigate business challenges and to accelerate their success.

Read the full series below

From Agent to Entrepreneur: Who Is Coaching You Through the Journey?
From Agent to Entrepreneur: Who Is Coaching You Through the Journey?
In a three-part series Christine Mikhael, CEO of the LJ Hooker Group, shares firsthand experience for agents and independents to navigate business challenges and to accelerate their success.  
Read more
A Blueprint for Nurturing Growth and Success in Real Estate
A Blueprint for Nurturing Growth and Success in Real Estate
In the second of her three-part series, Christine Mikhael, CEO LJ Hooker Group addresses the all-important growth phase for real estate agencies. 
Read more
Are We There Yet? Optimising for the Ultimate Real Estate Business Success
Are We There Yet? Optimising for the Ultimate Real Estate Business Success
In the final of her three-part series, Christine Mikhael, CEO LJ Hooker Group delves into the crucial optimisation phase of the real estate business lifecycle.
Read more

Geraldine Hermens' Journey with LJ Hooker

Read the inspiring story of Geraldine Hermens, who transformed her career with the support of LJ Hooker. From top-performing agent to co-owner, see how teamwork, strategic marketing, and a culture of mentorship helped her achieve remarkable success.

Read more

Stephen Robertson - A Testament to Growth and Support

Stephen Robertson attributes his flourishing partnership with LJ Hooker to the extensive backing he receives from the broader LJ Hooker network and its corporate team. This foundation of trust and dependability, which is synonymous with LJ Hooker, aligns perfectly with Stephen’s values, empowering him to expand his business and provide substantial support to his team of sales professionals.

Why it pays to tap into the power of LJ Hooker

In the fast-paced world of real estate, agents depend on a steady flow of qualified leads to expand their customer database and increase revenue. That's why forward-thinking brands like LJ Hooker heavily invest in providing comprehensive lead generation support to its network.   

In the 11 months to May 2023, LJ Hooker provided more than 8,500 sales leads to its international network, with a potential pipeline of $33 million1 in GCI. This represents a noteworthy 9% increase from the previous year, demonstrating that leads can still be obtained regardless of market conditions – with the right tools and resources.  

Recognising the challenges agents face in finding new prospects, LJ Hooker strategically invests in an “Always On” approach to effectively cut through the noise on digital channels and ultimately deliver high-quality leads to our agents.  

An office that has benefited from this approach is LJ Hooker Craigmore | Elizabeth | Salisbury in South Australia, having received 135 leads in 11 months and successfully converting 10% into listings with approximately $169,0002 in GCI.  

Sales agent Andrew Rose said: “It's vital for corporates to give their offices a push to succeed. Everyone has their standard practises in place, but it’s the additional spend by corporates that help get agents in front of more people to form connections.   

“Even if those connections don’t pay off immediately, there are positive signs that with the right nurturing, they will result in listings within 12 months. So, essentially, we can create a solid database of potential sellers.  

“For us, the systems and technology that is readily available to us through LJ Hooker is what makes a big difference. Once we’re in the living room, we leverage tools such as the LJ Hooker App to showcase to our customers how we can better service them throughout their real estate journey.   

“And the LJ Hooker brand name holds immense sway in converting leads into listings. It’s a well-recognised and trusted name. Nearly everyone has encountered LJ Hooker throughout their life –whether it be renting, property management, buying, or selling – it’s synonymous with real estate.”  

In an era where technology has transformed the way real estate professionals connect with customers, LJ Hooker’s "Always On" digital approach ensures a continuous and consistent presence in the market and offers several benefits for our network through ongoing brand awareness and uplift.  

General Manager of Network Stephen Mutton said: "We understand that lead generation is the lifeline of every successful real estate business.   

“In conjunction with our "Always On" digital lead generation approach, we implement tailored marketing campaigns during peak selling seasons. These initiatives not only capture a higher volume of leads, when consumers are active in the market, but also help build a robust pipeline for our network of offices.  

“We also set up our agents for success by offering them in-depth training, available all-year-round, to assist them in lead conversion. LJ Hooker’s commitment to equipping agents with the essential skills and knowledge they need to excel sets us apart as a brand.  

“It just goes to show the role corporates can play in lead generation and sales support to help their networks thrive in today's competitive market.”

1 Based on an average conversion of 30% and average GCI $13,000 (based on the Australian average house price). 

2 Based on an average GCI $13,000 (based on the Australian average house price). 

 

Why LJ Hooker

96 years. 420 offices. 4,300 people. 4 brands.

We empower people to achieve more than they ever imagined, taking them places they never thought possible.

Established in 1928, LJ Hooker has grown to become Australasia's most iconic real estate network*. 

Collectively, the LJ Hooker Group comprises one of the largest residential and commercial sales and property management networks, comprising 420 offices and a team of 4,300 sales professionals, property managers, and support staff across the Tasman.

In 2023, the LJ Hooker Group facilitated real estate transactions totalling more than NZD$19.9 billion, while managing one of the largest property portfolios in the region, overseeing about 110,000 properties valued at NZD$89 billion for investors.

Our Strategy

As LJ Hooker approaches its centenary in 2028, we’ve set our strategy for significant and sustainable growth.

This strategy is called LJH100, and our vision is to be Australia and New Zealand’s most profitable at-scale network to lead the industry into the next 100 years.

Being profitable means we can reinvest back into our people, innovation, growth, performance, training, events, and fun, to create our exciting future together.

At-scale means we can negotiate valuable enterprise agreements, create greater internal referral opportunities for our offices and their teams, and impact and influence industry decisions to take a true leadership position.

Underpinning this strategy are five core advantages we will deliver to our offices:

office results

Our Monthly Highlights

agent results stats
679
Total Leads
#1
Share of Voice
4.3M
Total Social Impressions
2.06M
Total Website Visitors
1873
Support requests solved
Content Article-Coastal 6

How we can help you

Our goal is to continuously add value to our customers  through our expertise in marketing and corporate affairs, support, compliance, business intelligence and operations. 
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